This logo design and 3D animation was part of a rebrand rollout for Newlife Studios, a platform to showcase and empower emerging fashion designers in Aotearoa. The name 'Newlife Studios' embodies their commitment to sustainability. This is reflected by their promotion of up-cycling materials and fashion industry waste to create wearable works of art.

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It was key that Newlife Studios logo harnessed brand values of community, creation and turning old into new. We took a direction of a minimal, distressed aesthetic as this not only embodies their up-cycling brand value, but also compliments the grunge, loose fit of the garments.