Following his film Pasa Faho's premiere at MIFF 2025, Gabriel Francis approached me to translate his DOP film experience and personal brand into an accessible digital space.

His visual identity is built off influence of analog viewfinders, framing website assets in a format that is akin to looking through a film camera lens. Additionally, soft gradients and warm palette create a comforting mood that can be found in his work.

The dim and responsive design provides room, allowing his films to consistently be centre focus. To build a motion heavy interactive website I took advantage of video API system Mux to elevate performance while achieving a clean, timeless design that complimented not only Gabriel Francis' work but also his personality.